Class for 08.04.02
Professor said key points so far. First, when technologies connect or separate people, they become media. Second, tembody social, political, cultural, economic and philosophical ideas and relationships. Third, when a medium is new, it is often used to simulate old media. Fourth, new media do not replace old media, they displace them. Last, people make media and then media make people.
And next, he said
today's key points. One is that New media technologies usually reinforce existing social networks or even work to
isolate people. For example is e-mail and messenger. Because e-mail and messenger are don't need to meet people. The other is that when new media technologies
facilitate new
social networks, they simultaneously challenge existing social, political and economic relationships.
This class' topic is
social networking.
Social networks as science: field. Social network analysis is an
interdisciplinary social science, but has been of especial concern to sociologists; Recently, physicists and mathematicians have made large contributions to understanding networks in general (as graphs) and thus contributed to an
understanding of social networks too. For instant, treatises mix all field. And professor said he's experience.
Social networks as science: field.
Social network analysis is an
interdisciplinary social science, but has been of especial concern to sociologists; Recently, physicists and mathematicians have made large contributions to understanding networks in general (as graphs) and thus contributed to an
understanding of social networks too.
Social network as science: definition. Potential constraints on their behavior. For instance, go to army and network system. Example of network system is genealogical table.
Children connected between mother side and father side.
Social network as science: history. Like J.L. Moreno, kinship (family) studies, see Jeff Tobin, many people stuied social network history. The funny study is Stanley Milgram (1967)
Milgram sent 60 letters to various recruits in Wichita, Kansas who were asked to forward the letter to the wife of a divinity student living at a specified location in Cambridge, Massachusetts. The participants could only pass the letters by hand to personal acquaintances who they thought might be able to reach the target - whether directly or via a "friend of a friend". The world is small. Because that needed only six-degrees of separation.
This studies are important. We can know patten, and face each other.
And next example is this. Mark Granovetter, “The Strength of Weak Ties”
Sometimes acquaintances are more valuable than friends (e.g., when one is looking for a job).
- weak relationship > strong relationship. Because friends have similar interesting.
Social networks as science: equivalence. “structurally equivalent” means connect to the same people and thus have equivalent positions in the network.
social networks as science: social capital. If you connect separate networks you have bridging capital. If you are central to a network you have
bonding capital.
Social networks as science: bowling alone. Sociologist robert putnam claims that united states citizens no longer know or trust their neighbors and thus communities have lost their social capital.
social networks as technology. For instance, email, newsgroups, and weblogs.
In the design of the arpanet (the forerunner to the internet) email was an afterthought!
Search engines: e.g., Google. Google’s Page Rank algorithm gives more weight to popular webpages. A webpage is considered popular if many other webpages link to it.
Compare this to search engines built specially for weblogs, music, movie and so on.
Collaborative filtering and/or recommender systems; e.g., amazon.com’s feature: “People who bought this book also bought...”
Social networks as popular culture. e.g., six degrees of kevin bacon.
Kevin bacon has a bacon number of 0. An actor, A, has a bacon number of 1 if s/he appeared in a movie with kevin bacon. An actor, B, has a bacon number of 2 if s/he appear in a movie with A. And etc. Try this with the internet movie database or, have it done automatically here, at the “oracle of bacon”.
“Fixing” the networks; e.g., Google hacking.
social networks as popular culture. Social software; e.g., friendster, orkut, tribe, cyworld etc. Tunderstand “artificial” social networks we need to rethink the social scientific concepts of “equivalence,” “centrality,” even “node” and “link.”
Social networks as art.
Ben Discoe’s, Friendster Map : Well, you can do that using cyworld.
Mark Lombardi, Global Networks (using pen, pencil, paper), Official Computer Scene Sexchart, Josh On (Futurefarmers), They Rule, Jonah Peretti, Nike Sweatshop Email, Angie Waller, Data Mining the Amazon.
*comments.
Networking is very important field. I studied many things.
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